Influencer Marketing & Digital Accelerator > News  > SUNDAY NEWS ROOM #9 –ADOBE, INSTAGRAM, PINTEREST & GITLAB
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SUNDAY NEWS ROOM #9 –ADOBE, INSTAGRAM, PINTEREST & GITLAB

– SEPTEMBER 23 – SUNDAY NEWS ROOM

Have you missed last week’s most important Info?

Read on for my 4 hand picked  headlines of the week!

You will now be ready to start Monday fully informed and will be able to handle this week’s meetings with some chitchat.

#Social Media #instagram #Fundraising #marketo #adobe #pinterest #influencer #coworking #gitlab #ecommerce

News #1 Adobe buys Marketo for $ 4.75 billion

Purchased by Vista Equity Partners Fund in 2016 for $ 1.8 billion, Marketo has just been bought by Adobe for $ 4.75 billion. Marketo is a specialist in Marketing Automation, Lead Management, Email Marketing and Mobile Marketing.news - matt astarita

With this acquisition, Adobe acquires a portfolio of 5,000 customers and strengthens its B2B tools.

After the acquisition of Magento, giant e-commerce for 1.7 billion in May, Adobe further strengthens its position vis-à-vis web professionals.

Adobe’s direct competitors in the B2B industry are now Salesforce and Oracle.

The acquisition of Marketo (which will later be integrated with Adobe Experience Cloud) allows Adobe to accelerate the marketing automation segment and further strengthens the range of tools offered by the firm.

The valuation of Adobe approached now the $ 10 billion.

 

 

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News #2 Instagram: GIFs in private messages, soon a native “regram” and more discreet hashtags?

 

Instagram allows its users to send GIFs in direct messages. But other features, in development, could change the application in depth: Instagram think native regram and hashtags more discreet …

Send GIFs in Instagram Direct (DM)

The novelty of the day is the private messages of Instagram. You can easily send a GIF to your friends by pressing the dedicated button. The proposed GIFs depend on the words you used recently in the conversation. They are searched directly on GIPHY. You can press Shuffle to send a surprise GIF, like on Slack with / giphy.news - matt astarita

A native “Regram” to share Instagram posts

If the GIFs in DM are official, other more interesting functionalities are envisaged by the application.

According to The Verge, Instagram is developing a tool to share someone else’s photo or video on the feed.

It is neither more nor less than a retweet, Instagram version.

Users could initially access it via the menu of each publication (the three small dots in the top right). The story does not say if these shares will only be visible in the Instagram feed or also on the profiles.

It also does not say whether Instagram will decide whether to deploy this feature, which could strongly denature the application, now focused on the creations of each user.

Update: An Instagram spokesperson told Mashable that the “regram” feature was not planned for the moment.

More discreet hashtags on Instagram

Another new development in development spotted by Jane Manchun Wong: the ability to tag photos without adding these hashtags in the description of the photo. The hashtags would be added separately and visible only next to the place, at the top of the photo (see screenshot below). Photos and videos identified in this way would still be referenced as today.

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News #3 Pinterest: an API to connect brands and influencers

 

Pinterest continues to innovate and has just announced the launch of an API allowing brands to get in touch with influencers. This API will find influencers, but also to have access to their performance through different partner tools.news - matt astarita

Brands may find influencers by category (ideal for research on certain niches), but also measure several KPIs: unique views, impressions, commitment by Pin … Brands can also identify the content of influencers who over-perform.

This API will be usable by third party platforms.

For now, Pinterest has announced partnerships with several players: PenInfluence, Hypr, AspireIQ, Mavrck, Izea, Influence.co and Obvious.ly.

Influencer relationships often go through middle men, specialists in this business.

With this API and third-party platforms, it’s easy to find the right people to work with. Above all, this API guarantees an encrypted analysis of the performances, and limits de facto the fake influencers which one sees blooming everywhere, in particular on Instagram.

The other platforms would be well inspired to develop this type of tools to facilitate the relationship between brands and influencers. Despite some initiatives (“Snapchat Storytellers”, “Facebook brand Collabs Manager”, or “Twitter Creator Originals”), the other platforms offer nothing to clarify and facilitate relationships between brand and influencers.

To start using the API, go to the page referencing the different marketing partners.

 

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News #4 GitLab raises $ 100 million and becomes a unicorn

 

After taking advantage of Microsoft’s takeover of GitHub to gain popularity, GitLab announces a $ 100 million raise. The company is now a unicorn.news - matt astarita

Definitely, the purchase of GitHub by Microsoft is perfectly suited to its competitor GitLab. In June, well before the formalization of this acquisition, many developers had already migrated their projects from GitHub to GitLab, just by learning the rumors.

And today, it seems that Microsoft’s takeover of GitHub has also helped GitLab achieve “unicorn” status (a $ 1 billion company) faster than expected.

GitLab has just formalized a $ 100 million series D, led by Iconiq, which brings the value of this one to $ 1.1 billion.

An IPO project in 2020

Quoted by our colleague TechCrunch, the CEO of GitLab, Sid Sijbrandij, admits that this fundraising was not planned. The company, which intends to go public in 2020, had considered raising funds before this IPO, but only next year.

However, the current “climate” would have accelerated GitLab’s plans. Its leader mentions a good macroeconomics, as well as the fact that GitHub was bought back. “People are finding that it remains essentially an independent company, a startup, in this area,” he says.

At the same time, GitLab diversifies its activities. And currently he does not want to be seen as an alternative to GitHub. “We are now in nine categories, from planning to monitoring,” Sid Sijbrandij said.

The $ 100 million raised through this D Series should help GitLab invest more in its existing products, but also to create new ones. Thanks to this money and its IPO project, GitLab can also remain independent.

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