Influencer Marketing & Digital Accelerator > News  > SUNDAY NEWS ROOM #14 – BYTEDANCE, MICROSOFT & LOT OF NEWS @FACEBOOK

SUNDAY NEWS ROOM #14 – BYTEDANCE, MICROSOFT & LOT OF NEWS @FACEBOOK

– OCTOBER 28th – SUNDAY NEWS ROOM

Have you missed last week’s most important Info?

Read on for my 4 hand picked  headlines of the week!

You will now be ready to start Monday fully informed and will be able to handle this week’s meetings with some chitchat.

#Social Media #facebook #Fundraising #microsoft #china #startup #influencer #coworking #fundraising #ecommerce

News #1 China now has the most valued startup in the world

While China has the world’s most highly regarded AI business, China completes its list with the most highly regarded startup in the world. Just that.

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By closing a $ 3 billion round organized by SoftBank, Bytedance is now the most highly regarded startup in the world. If the Bytedance name is not necessarily popular in Europe, it is a Chinese entity specializing in content platforms.

In addition to Toutiao, the young sprout is known to be the owner of TikTok, a particularly popular application. More concretely, TikTok allows you to take self-videos dancing and singing on popular songs. Moreover, a large advertising campaign currently seems to be underway, so many pre-rolls on YouTube highlight the music application. In fact, the application begins to develop gradually in France.

In November 2017, Bytedance bought Musical.ly for about a million dollars before merging it with the Douyin service and retaining the name of TikTok. To date, the Chinese app is one of the top 10 most downloaded apps in the world on iOS and Android. According to Bloomberg, Bytedance made $ 2.5 billion in revenue last year, yet it still does not allow it to be a profitable startup.

 

Like many services in China, Toutiao and Bytedance were both censored by the Chinese government in 2018. In fact, Toutiao was temporarily removed from the app stores, so the founder and CEO of Bytedance, Zhang Yiming shared an open letter, says Bloomberg. In it, he apologized for “publishing a product that collided with fundamental socialist values”.

With Lasso, Facebook wants to compete with China

For its part, Facebook is working on the design of an application that will compete directly with Chinese TikTok. Indeed, it has been several months since the social network has difficulty in seducing its young users. In fact, he hopes that the creation of Lasso, his new application dedicated to music, will make him live a new youth.

 

With this new feature, Twitter shows more clearly its desire to take concrete action against the wave of abusive behavior on the platform. Long pointed out for its inaction or even laxity, the firm now seems to take into consideration the deleterious atmospheres that can prevail, and the consequences they may have.

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News #2 Microsoft finalizes the acquisition of GitHub

 

Five months ago, Microsoft announced the purchase of the GitHub platform for $ 7.5 billion. Today, after obtaining the approval of the EU, the firm of Redmond announces the finalization of this deal.

GitHub, a tool that is used by 31 million people worldwide, is now owned by Microsoft. His new CEO will be Nat Friedman, the former boss of Xamarin, another developer tool that Microsoft acquired in 2016.

In a blog post, Microsoft promises to preserve the independence of GitHub. “GitHub will retain its developer-first ethos, operate independently and remain an open platform,” writes the Redmond firm.

GitHub will remain an open platform

“GitHub will work independently as a community, platform and enterprise. This means that GitHub will retain its developer-first values, its distinct mind, and its open extensibility. We will always support developers in the choice of language, license, tools, platform or cloud, “says the new CEO of GitHub.

While the purchase of this platform by Microsoft was still a rumor, many developers have left GitHub to host their codes on the competing platform GitLab (it was able to raise funds through the purchase of GitHub by Microsoft, pending an IPO).

Some GitHub users feared that with the purchase by Microsoft, this platform will no longer be closed to the services of the firm Redmond.

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News #3 Facebook is full of music features

Facebook launches new music features for Stories, Live and Profiles.

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For months, Facebook has steadily won deals with players in the music industry such as Universal in order to use popular pieces on its products and services.

And today, Facebook has three features for its mobile application that will allow users to brighten up their videos, stories, and profiles with those songs that the company has negotiated rights to.

Music in Stories, as on Instagram

4 months ago, Facebook launched the music stickers on Instagram. A feature that adds music to Stories.

And today, this feature also lands on the flagship product of the company (the Facebook application). “Starting today, you can add a song to the photos and videos you share on Facebook Stories. And we bring it to the news too! Take a photo or video with the Facebook camera or take one from your gallery, then tap the sticker icon and select the music sticker. Once you have found the song you want to add, you can choose the perfect part to share and add the sticker with the artist and the name of the song. Move the sticker and add more stickers and effects to personalize your Storie, “announces the company.

 

Deployment of the lip sync feature, as on Musically

In June, Facebook also launched a lip sync feature for live broadcasts. Today, the company announces that this feature is now enabled on all Facebook profiles in many countries.

On the other hand, while it was only available on the profiles, lip sync functionality will also come to the pages, which will allow artists and creators to enjoy them.

Finally, in addition to lip sync, Facebook can also display song lyrics during live broadcasts.

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A feature that may remind you of My Space:

The profile on Facebook will also soon have a “music” section. On it, users will be able to indicate which song they are listening to and which song is their “favorites of all time”.

These tracks featured on the profile can be listened to by other Facebook users, and will be accompanied by videos with images of the artist.

 

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