Pinterest and blogging: a winning duo for your visibility
Pinterest and Blogging … learn how to reconcile the two channels for your visibility. At first glance Pinterest looks like a classic social network in terms of functionality, but it is very different from others. On the one hand, it is more of a search engine like Google can be, which references the pins through their descriptions and hashtags.
On the other hand, it can be used as a gateway to your blog and this is what will interest us here.
Pinterest and Blogging
Pinterest can quickly become a very interesting promotional lever for the blogger in search of visibility. Let’s note in passing that Pinterest has a huge advantage vis-à-vis all major social networks; to have content that has a long life. It is indeed very easy to return to collections of images from one month to another or from one year to another. Only a peremptory element in terms of visuals can diminish this important point, but it can be worth for archival photos.
Moreover Pinterest by its creators, is more like a catalog of ideas than a social network, where everyone comes to draw inspiration. By organizing photos intelligently by collection, we start by making the task of the users easier and thus allow them an organized and guided search.
In terms of blogging and when the image plays an important role, it is relatively interesting to associate the 2 channels to take advantage for its visibility. Pinterest and Blogging do well together in the social media landscape.
State of Pinterest
Let’s start with a quick inventory of this great catalog of ideas: Pinterest appeared in 2010. So it’s more a catalog of ideas than a social network, which is based on the exchange of photos called pines.
These photos are grouped by users, in tables organized by themes. Pinterest has about 200 million active users a month, 2/3 of whom are women. More than half of the subscribers use the latter, in order to make purchases, unlike Facebook and Instagram which they generate only 10%.
This may seem simplistic, but the appearance of hashtags in the summer of 2017 has indeed contributed to the fact that the pins are now easier to index, depending on the desired topics. The ultimate goal of your publications being to be seen, so optimize the means to be able to fall on it, do not you think?
Obviously, in the same way as Instagram hastags, they must be relevant and relevant to the visual in question, but also with what the content of your article contains. However, it should not be forgotten that the keywords related to the description of the pin will be more important than these. Because the hashtags will only be really effective in the short / medium term.
Pinterest: the potential relay for your blog
Difficult to promote his articles on social networks, especially on Facebook with its decline in gradual reach. Why ? Because these platforms are in fact a different vocation: the community federation and not the increase of the traffic of a blog at the base.
In the absolute, each social network tries to ensure that the user spends as much time as possible. To achieve this, it is necessary to offer a set of features and be able to continually adapt to users. Hence the interest of associating Pinterest and Blogging.
Pinterest can then enter the scene at that time. How? you will ask yourself. Just because this social network will serve as a gateway. This thanks to a button that you will integrate (the button pin’it) on the different images present in the articles of your blog at first. It will download the jQuery Pin It Button for Images (link below). Then you will have to link your blog to Pinterest, going through the pro version.
By this action, you will not only have access to the analytics of your pines, but also, they will have the opportunity to directly bring the curious to related articles of your blog.
JQuery Pin It Button for Images
Download the plugin here: Pin It or search for it via the extensions menu within WordPress.
Method to follow, once the pin’it button is installed
To begin, you should know that when you pin an image of your blog on one of your tables, through the pin’it button, its text description will match the alternative title thereof. Therefore, do not hesitate to include beforehand its complete description and the hashtags that accompany it. This will save you having to retype everything in the pin of your Pinterest account.
Then, to claim your blog on Pinterest, you will have to insert a meta tag in the header of it. You will find the procedure here: claim your website. Claiming your account via Pinterest enriches your pins. That is, the details that accompany them, as well as those of the images of your blog that are attached to them will be more provided.
The method for enabling Enriched Pins is explained here: Enabling Enriched Pins.
It should not forget also to validate this operation, by entering the url of one of the pages of your blog (any), via Pinterest (register if not done beforehand)
Attention, for WordPress it will be necessary to take care to activate the meta data of the Opengraph, by activating these same data for Facebook. To do so, go through the social networks tab via Yoast (see below – Plugin to install if not already done).
Do not underestimate Pinterest. This social network or catalog of ideas based on sharing images and photos hides real assets unsuspected.
If you give all your energy in writing your articles, do not hesitate to apply also in the visuals that dress them. These remain the main quality required to catch the eye of your future readers on Pinterest. Pinterest and Blogging will become your winning duo.
Check my latest update for social networks to understand how to use better the latest features :