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matthieu

Instagram Stories: 7 stickers to use to engage your community

Instagram Stories are gaining ground every day on social networks. With more than 400 million active story users on Instagram, the pool is huge. Ideal for communicating differently with his community and working on his storytelling, this video format or short video sequence is more and...

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The science of sharing on social networks (Infographic)

Have you ever wondered who shares the most on social networks, and for what reasons? This is what this infographic (visible at the bottom of page) realized by Promo tries to answer. Here is a small summary of his main findings.   Who shares on social networks? The graphics first...

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5 things to know before creating your online store

Creating an online store is now easy and accessible to everyone. However, before you start, know that to be successful, it is not enough to settle for a commercial site. Above all, you will need to know the consumption habits of your target audience, their preferred...

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Infographic: how stories have conquered social networks?

The now popular format¬† "Story" has gained immense popularity on social networks, all over the world. Everyone is documenting it's life through those stories. Here is a short summary.   Initially, there was Snapchat Snapchat was the initiator of this format, a small revolution at the time, launching its...

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5 Key Steps for the perfect collaboration with an Influencer

You are a brand and you want to gain notoriety, or to ensure that as many people as possible are aware of the launch of your latest product? There is no better way than working with an influencer to gain visibility! Whether it's an Instagram...

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[Infographic] The power of influence marketing in a few numbers

Influence marketing has been a real success in recent years. For many marketers, it has even become the main tool for acquiring customers. Social networks are brand new billboards, thanks to the power of the Best Friend Effect. To support the success of a thriving...

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The 6 mistakes you should not make during an influence campaign

At a time when digital is part of our daily lives, influencer marketing has become a staple in the brand communication strategy. Whether it is to launch a product, a service or to increase its notoriety, influencer marketing is now the new asset of companies....

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Should I choose a micro-influencer or a star influencer for my campaign?

When building your influence marketing strategy, it's important to choose the right influencer for your campaign, to value what you want to put forward. A question will then arise: Should I choose a micro-influencer or a star influencer?   What are the differences between a micro-influencer and a...