How to grow your community on Linkedin?
LinkedIn is part of the growing social networks.
Independents, entrepreneurs, but also job seekers find themselves there and develop a new vision of social selling. Some tips to understand the codes and be noticed by his peers …
LINKEDIN, A NETWORK AND USERS IN THE QUEST FOR AUTHENTICITY
If Facebook and Instagram are pure marketing tools, based on the visual and the appearance, LinkedIn wants to be more sober and authentic.
No frills, the social network focuses on the content and its relevance.
To make a place, the key words are: regularity and singularity.
The professionals who are there are above all human beings, eager to establish a qualitative contact with people who share their interests.
Forget the effects of ads, click-bait formulations and other questionable techniques to generate “likes”.
On LinkedIn, the profiles that stand out are those who rely on sincerity, sharing experience, experience, added value.
CREATE NEW RELATIONS BY SHARING INSPIRED POSTS
The trend is to share posts (limited to 1,300 characters) or articles from your own background.
In other words, get started!
Show who you are, what you do, and why your profile is unlike any other.
No need to have 25 years of experience in a field to become a reference, LinkedIn is a springboard, an expression platform for talent from a variety of backgrounds.
Share your vision of your business, advice for prospects or colleagues, make dream by detailing your atypical career, your unexpected rise … and create interest around your profile!
PARTICIPATE IN THE LIFE OF THE LINKEDIN COMMUNITY
Regularly posting to LinkedIn will help you stay active in your relationship’s news feed, generate engagement, and engage new profiles to connect with you.
But to grow your community even more effectively, you will also need to be interested in others!
Subscribe to topics that interest you, and feel free to interact with posts from other professionals.
Comment on the articles you liked, share your interest, start the dialogue!
The more your name appears in the “comments” section of articles related to your job, the more you will gain notoriety.
SEND CUSTOMIZED CONNECTION REQUESTS
An article you have a passion for, a post has provided an answer to a problem you had?
Tell your author by sending him a connection request and a note from you.
By creating authentic relationships, based on sincere interest, you have a great chance to make an impression.
And this person will certainly call you when she needs your services!
BONUS POINT : DUXSOUP & PHANTOMBUSTER
The first tool on the list is Dux-Soup.
It is quite unknown but yet very effective.
It exists in free version.
This Google Chrome extension allows for many things.
First, Dux-Soup allows you to retrieve data from all the profiles that are given as a query results in the LinkedIn search engine.
You can “visit the profiles” of each of the results that appear in the result list following a request, so that a notification is sent to each of the profiles in question.
In this way, you can send a signal of interest to all your prospects (and indirectly invite them to visit your LinkedIn account) without having to click on each of the profiles one by one.
Dux-Soup, in its free version, also tracks the activity of 100 profiles visited or 100 members of a group per day.
There is a paid version of the tool ($ 15 per month) that allows you to export automatically collected profile data to a CSV file or export the notes you have taken.
Dux-Soup is an excellent tool for generating lead lists from queries in the LinkedIn engine.
I strongly advise you to test the free version and to adopt Dux-Soup if the tool has seduced you to create your lists.
If LinkedIn can identify prospects, the ultimate interest is to enter with those you are interested in.
PhantomBuster is a multi-functional SaaS tool that automates the collection of data from any source, especially from social networks: Facebook, Twitter, Instagram and of course LinkedIn.
The developer team behind PhantomBuster is full of imagination and regularly launches new automation tools.
One of the latest tools is an API that automatically sends invitations to a large number of targeted LinkedIn profiles.
You need to create a Google SpreadSheet in which you list all the profiles that interest you and for which you would like to automate the sending of LinkedIn invitations.
You must indicate in the table the URL of the profiles in question and the position occupied.
Note that with Dux Soup you can automatically retrieve the profiles that interest you, without having to manually fill them in one by one.
All the tools we offer in this article combine (often very well) between them.
Once the file is ready, you need to recover your LinkedIn login cookie, which you will find by inspecting the code of the home page of your LinkedIn page.
You must now write the message that will be sent with the invitations.
The message size must not exceed 300 characters.
You can embed custom fields in the message (# firstName #) to add a personal touch to each message.
Fourth and last step:
You just have to start the script.
To do this, you must go to the PhantomBuster site, create a free account, go to the API store and choose the “LinkedIn Network Booster” script and configure the API.
Be aware that PhantomBuster offers other automation scripts for your activity on LinkedIn, including one that automates the acceptance of invitations.
Go and try it now!