Why should Instagram Stories be part of your marketing strategy?
If you’ve ever thought about integrating Instagram Stories into your marketing strategy, this article will convince you even more.
Not only are Instagram Stories fun and creative, but they’re also great for increasing your engagement, building brand awareness, increasing traffic to your website, and even e-commerce sales …
INSTAGRAM STORIES, WHAT IS IT?
Before explaining why you should post instagram stories, let’s quickly define what a story is.
The Instagram Story feature lets you share photos and videos with your followers, but every message you share expires and disappears after 24 hours – unless you add them to your profile as a permanent highlight.
Instagram users can access your Instagram Story by clicking on your profile image, which will be circled in orange to indicate that your profile has an active story ready to be viewed.
Let’s now find 10 reasons to use Instagram stories for your marketing strategy.
1. INSTAGRAM STORIES ARE MORE POWERFUL THAN SNAPCHAT
First of all, if you’re already using Snapchat to talk to your audience, you should consider that Instagram Stories outperform Snapchat at almost every level.
In fact, in November 2017, Instagram Stories had 300 million active users per day, which is almost double the number of daily active users of Snapchat.
2. INSTAGRAM STORIES ARE DISCOVERED BY OTHER USERS
Discoverable means that people who do not follow you can also see your stories!
Your stories last 24 hours, but it’s not just your followers who will see them. In fact, they are discoverable in the same way that you can see the accounts to which you are not subscribed, the other users will see yours!
An excellent opportunity to get new subscribers.
3. ADD HASHTAGS TO YOUR INSTAGRAM STORIES
If you have not noticed it yet, you can now add hashtags to your stories.
When someone searches for a hashtag, your instagram stories with this hashtag appear at the top of the news feed, making you even easier to find!
4. INCLUDE AN EXTERNAL LINK
If you have more than 10,000 followers, there is an option called Swipe UP that allows you to include a link on your story instagram (for example, directly linking your website, store article or blog post!). All you need to do is add a call to action that prompts you to swipe up or just say it orally, and subscribers will visit your link.
This link feature is only available for accounts with more than 10,000 subscribers. However, if you are below, do not feel discouraged because when they released this feature for the first time, it was only for those with over a million users and it quickly dropped.
In the meantime, you can always include an outgoing link in your Instagram bio!
5. GROW YOUR COMMUNITY
Tagging other users, subscribers, in your stories allows them to feel valued, strengthen your relationships and even create new ones!
For example, if you are launching a new feature or a new product, do not hesitate to tag your subscribers randomly in your stories to let them know. As a result, you create real and lasting relationships.
6. PROMOTING EXCLUSIVITY
By showing people what you are working on every day and giving them insights into what’s going on behind the scenes, you’re giving them a sense of exclusivity. Everyone likes to feel special, and you also create an advertising teasing behind what you’re working on.
7. YOUR BRAND REMAINS IN SPIRITS
With Instagram algorithms changing regularly, it’s getting harder and harder to get decent engagement.
The main advantage of Instagram Stories for businesses is that if you are in constant contact with your audience, you now have the opportunity to be seen more often, staying in their minds.
Do you worry about your engagement rate? Here are 5 ways to increase your engagement rate instantly.
8. THERE IS NO BETTER MOMENT TO POST BECAUSE THEY ARE VISIBLE FOR 24 HOURS
I recommend using Instagram Stories at least twice a day, at an interval of 10-12 hours, so that you always have something in the stories news feed.
9. YOU CAN DOWNLOAD / RECORD
Once you’ve created and posted your Instagram Stories, you can download individual posts, or even entire stories if you want to use them again later or for another social network (for example, another social platform like Facebook) .
10. HIDE YOUR OWN INSTAGRAM STORIES
For one reason or another, you may have competitors following you. Nobody wants to reveal the backstage to their competitors.
You may not want some specific users to see what you are working on, or what is happening in your office, so when setting up your Instagram Stories, you may choose to hide them from specific users. Instagram seems to have thought of everything.
THE BEST WAY TO UNDERSTAND THE STORIES IS TO CREATE THEM
No matter how many new social channels or new features we see, there is no secret that instagram stories work for you: you must try the experiment yourself.
Stories are still a relatively new and evolving content format, but they encourage authenticity and creativity.
Do you use Instagram stories as part of your marketing strategy? What has your experience been so far? Share your experience and point of view in the comments.
Check my latest update for social networks to understand how to use better the latest features :