Infographic: how stories have conquered social networks?

The now popular format  “Story” has gained immense popularity on social networks, all over the world. Everyone is documenting it’s life through those stories.

Here is a short summary.


Initially, there was Snapchat

Snapchat was the initiator of this format, a small revolution at the time, launching its stories in October 2013. It kept the monopoly for almost 3 years, until Instagram followed suit.

But the real explosion took place in 2017, when the two precursors were joined by many others:

  • WhatsApp with the Statutes (February 2017);
  • Medium with the “Series” (March 2017);
  • The Facebook and Messenger Stories (March 2017);
  • Skype with the “Highlights” (June 2017);
  • Finally, YouTube launched its “Reels” in November 2017.

In the end, it is on Instagram and WhatsApp that the format “Story” is the most dazzling success, as illustrated by the infographic:



300 million is the number of daily active users of the stories of these two social networks. Snapchat is lagging behind with “only” 178 million users.

The latter, however, remains the favorite social network of teenagers in the United States, by far!


Instagram VS Snapchat

Instagram and Snapchat have emerged as two behemoths of the story. And users’ preference towards one or the other varies greatly according to the segment:



  • Overall, women lean towards Snapchat when men prefer Instagram;
  • Instagram seems to be the 25-44 age group, with other age groups preferring Snapchat.

Snapchat has been heavily invested by brands that mostly post video stories in most sectors (especially NGOs, tourism companies, and entertainment).

Friday and Saturday are the most popular days for brands to post video stories on Snapchat.

As for Instagram, he has established himself as a benchmark in influencer marketing:



In 2017, the number of brand-sponsored influencer publications was 14, 5 million. This figure is expected to double in 2019, reaching 32.3 million.


To learn more, take a look at the computer graphics:



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