Influencer Marketing & Digital Accelerator > News  > FRIDAY NEWS ROOM #4 – Chrome, Grover, Coinbase & Grabbit
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FRIDAY NEWS ROOM #4 – Chrome, Grover, Coinbase & Grabbit

– 17th of August – FRIDAY NEWS ROOM

Read on for my 4 hand picked  headlines of the week!

#Social Media #memes #instagram #googlechrome #Fundraising #coinbase #grover #marketplace #influencer

News #1 Here’s how Google Chrome could speed up the entire web

By making Lazy Loading a feature of its Chrome browser, Google could speed up the web.

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It’s no secret that Google is obsessed with the speed of loading web pages. This is due to the fact that people are now connecting mostly to mobile, but also because the Mountain View company makes emerging markets a priority.

To help websites accelerate their mobile uploads, Google is already offering the AMP format, which allows publishers, and especially the media, to create lighter versions of their pages.

Recently, Google has also launched the Speed ​​Update on its search engine, an update that penalizes pages that are slow loading on mobile.

And Google is also testing a feature on Chrome that would penalize web pages too heavy.

Google is also testing the lazy loading
Currently, Google is also testing the use of a technology called Lazy Loading on Chrome.

When you open a website, normally your browser downloads all the data that makes it possible to view the entire site. With a fast connection, this is not really a problem. On the other hand, if your connection is not, downloading all the data to display a website may slow down your experience.

With Lazy Loading, not all items are immediately downloaded. The browser only looks for items you see first, then downloads the other items as you scroll down.

If some sites already use this technique to load pages faster, Google would like to make it a feature of Chrome. According to the Bleeping Computer website, Google is testing the use of Lazy Loading since the beginning of the year.

And now, this feature is available on Chrome Caranary, which might suggest that the tests are on track.

More specifically, Google is conducting two experiments on Lazy Loading. The first concerns images. And according to Chrome Caranry explanations, this delays the loading of the images and only throws them when the user scrolls down.

The second concerns the iFrame HTML elements. And as with the images, the loading of these elements take place only when they are visible.

Using the Lazy Loading, it would be possible to improve the loading speed from 18% to 35%.

If Google Chrome, which is the most used browser in the world, releases these updates on stable versions, it could greatly contribute to a better experience on the internet (and potentially boost web site traffic).

 

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News #2 Berlin startup Grover raises 37 million euros

The young Grover has recently announced that it has raised 37 million euros, an amount it wants to use to become a leader in the rental of technology products.

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Founded in 2015, Grover wants to establish itself as the Netflix rental, so that the young growth offers subscriptions to rent technology products. Depending on the formula billed monthly, quarter or year, it is possible to borrow computers, phones, but also speakers or virtual reality headsets. Rather than regularly buy technological products, the young shoot offers an alternative to “experiment more, waste less”.

Develop new offers and turn to B2B
As our colleagues at TechCrunch point out, the Series A fundraiser was led by Circularity Capital, a US specialist in the so-called circular economy.

It was also supported by players such as Samsung NEXT, Coparion and Varengold Bank as well as existing investors such as Commerzbank’s main incubator and June Fund.

The total amount of 37 million euros is divided between 12 million euros from equity investors and the rest in debt capital.

Regarding the formulas, the recent “Grover Mix” fixed-price subscription offers, for example, a monthly rate that makes it possible to exchange one article for another at any time.

In addition to private individuals, the young company is also turning to B2B through a subscription for start-ups. For example, Startup Get Grover offers startups the chance to take advantage of equipment, such as laptops, without having to spend huge amounts of money.

After pulling out of the UK and stopping a US launch, Grover still wants to grow in Germany and move closer to the international stage. To do so, it has the objective of deploying “new innovative use models”, as stated by the founder and CEO of Grover Michael Cassau.

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News #3 In 2017, Coinbase attracted 50,000 new users every day

The most important cryptocurrency trading platform in the United States, Coinbase, has registered 50,000 new users per day in 2017. It is also widely acclaimed throughout Europe, including France, for the quality of its product.

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Brian Amstrong, CEO of Coinbase, announced at the Bloomberg’s Players Technology Summit held in San Francisco last Tuesday that 50,000 new customers have joined the cryptocurrency trading platform on a daily basis in 2017.

With success echoing electronic currencies in recent months, no less than 20 million customers have joined the Coinbase platform.

The American giant continues to grow
During the conference, Brian Armstrong also said that Coinbase helped investors to trade more than $ 150 billion worth of cryptocurrencies last year.

While the price of cryptocurrencies has fallen sharply since the end of 2017, he has taken care to communicate on the performance of the current year. The San Francisco-based company, however, continues to grow exponentially and now has more than 1,000 employees.

In addition, Brian Armstrong told Bloomberg that “this technology – the Blockchain and the crypto-currencies – is going through a series of speculative bubbles and corrections, and every time that happens, it creates a new plateau.

Public expectations are growing and impatient, but adoption in the real world is increasing. Coinbase estimates that only 10% of cryptocurrencies are used in the real world today.

A market that remains complicated
Despite strong growth in blockchain and cryptocurrency related companies, individual investors have not been successful in recent times.

Since its historic high last December, Bitcoin has lost more than 70% of its value. Investors entering the market too late have only been losing money since the beginning of the year.

Added to this are strong pressures from international regulators: torn between prohibiting, creating a strict framework or establishing laws favorable to the emergence of this new industry.

The year 2019 will tell us if the crypto industry will again experience this meteoric growth and if Coinbase will always register more new customers.

One thing is certain: we are at a turning point in the history of this nascent industry.

 

News #4 Grabb-It turns car windows into advertising screens

Imagine that you are an Uber driver and that instead of using vomit fraud, you want to find an ideal parallel activity to make ends meet, without having to spend extra time.

Grabb-It teams attack this problem by installing a projector in the back of their car to broadcast advertising content directly on one of the windows, which then takes a false air of flat screen for passersby.

Ingenious is not it? That’s what Y Combinator had to think about when he accepted the company’s bid for his new promotion in the summer of 2018.

But innovation does not stop there. Indeed, not only is it possible to disable the system when a passenger is on board (so as not to project light in his face!),

But in addition, the software uses geolocation to offer targeted ads depending on where the driver is parked.

So, if it is noon and you leave the office, we will surely boast the qualities of the nearest tacos. At a time when the number of solutions designed to overcome the multitude of advertising blockers in operation grows from day to day, there is no doubt that the initiative is eager to find customers quickly.

But there is still a significant problem to emphasize with such a business model.

Indeed, at a time when municipalities are increasingly tackling the companies that use the public space and the urban mobility market to develop, embarking on such a sector remains risky.

Not to mention the fact that adding a new type of roadside advertising screen should not help to reduce the distractions that can lead to accidents.

So, would you like to see this service land in France? In San Francisco, the first 25 drivers who test Grabb-It earn an average of $ 300 a month to enjoy it.

 

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