FACEBOOK UPDATE OCTOBER 2018
Every month i’ll make a review of each most important social networks and give you all the latest news and features added.
Facebook incorporates ads in Stories
We almost fell off our chair (or not). With its 300 million daily users, Facebook announces the introduction of advertising in the Stories. The deployment is international.
Towards more commitment for brands
The news will delight the brands, who can now monetize the Stories. According to a study by Facebook IQ and Ipsos, 62% of people say they are more interested in a brand or product after seeing it in Stories.
- 56% say they have visited the brand website for more info
- 1 of 2 visited a website to buy a product discovered in a Story
- 38% spoke to someone about the discovered product
- 34% went to a store to buy it
Messenger, next on the list
One year after the launch of Instagram ads and the success it has generated, it seemed obvious that Facebook Stories would have the same functionality. According to Laurent Solly, VP Southern Europe of Facebook, Messenger is next on the list: “We will also begin to progressively show ads in Messenger Stories over the next few weeks. But this extension of our advertising will not be to the detriment of the users: our objective n ° 1 remains to guarantee to all the best possible experience. “
Finally, it should be noted that the investment option “is currently available only as part of a campaign in the Stories or in the existing newsfeed. Facebook Stories will be available as a full-fledged site in the coming months. “
Facebook pages can join Facebook groups
This is news that will delight the professionals of the social media. Spotted by social media marketing expert Mari Smith and relayed by Matt Navarra, Facebook now allows Pages to become Group members. They will be able to comment, post and interact as Pages.
Pages can join Facebook groups
The function is activated by default but it is possible to refuse Pages on its Group at any time. Pages that have previously been added will remain in the Group. Asked about this novelty, Facebook explains his initiative:
“People have told us that working with public figures, non-profit organizations, publishers and businesses in a more intimate setting can make sense. We have already launched the possibility for Pages to start Facebook groups so that they can interact with their communities. We are now testing the possibility for Pages to also join existing Facebook groups. “
A new way to interact on Facebook
The feature would therefore be in test for the moment, but it could be a new opportunity for brands to have increased visibility and build a lasting relationship with Facebook communities. On our side, the functionality seems already activated for our groups. Without going so far as to say that this will radically change the game, this could be a new way to recover some of the visibility lost since Facebook’s algorithm changes.
The impact of a Facebook breakdown on media site traffic
Here is a rich study of information for those interested in the dependence of media sites on social networks, especially the first of them. Chartbeat, which collects traffic data from 4,000 major sites in dozens of countries, has released figures on internet users’ activity during a Facebook 45-minute crash on August 3. An event that is rare enough to take the results seriously.
The results show that the vast majority of Internet users replace Mark Zuckerberg’s social network with another activity: the information consultation. This is done in two ways. By direct access to the most (re) known news sites (+ 11%), but also by Google searches on current news (+ 8%). Overall traffic of media sites would have increased by 2.3% during this short period, traffic from applications would have risen sharply (+ 22%).
While Facebook has already degraded the visibility of the media on the news of its subscribers, forcing sites to organize, the lessons of this study may put the oil on fire. Especially Chartbeat announced at the same time a 40% drop in Facebook traffic to news sites. Not to mention the fact that the media and the different types of information are not equal on the social network, more turned to the entertainment than to the analysis of background.