How to Develop Personal Branding?
Have you ever wondered how some people such as Gary Vaynerchuk have managed to create such an image?
They are recognized as experts in their field. And no one can dethrone them or discredit them.
How did they do it?
The answer is quite simple: they developed their personal branding.
For companies, branding, also called marketing, is fundamental. With the number of companies present on the market without good marketing, the chances of success are very low.
Marketing is very powerful. He is able to take off a business or to leave it in the dark if it is non-existent.
Today with the internet everyone has the right to speak. It is, therefore, more than ever possible to share his ideas and develop his personal brand.
If you are an entrepreneur, it is in your interest to take a closer look at it.
Here is an infographic summarizing the impact of personal branding on sales:
Before we begin we will briefly redefine what is personal branding. Then we will see how you can develop your personal branding today.
What is Personal Branding?
When we talk about branding for a company that corresponds to the image perceived by consumers.
It’s the same thing for personal branding. Your personal branding is the image you reflect and what people say about you.
From the moment you create content on your behalf, you develop your personal branding. Whether you are aware of it or not.
At the end of this article, the aim is for you to know where to start and especially how to master your image.
Developing your personal branding is based on the person you already are. It’s not enough to create a story, create a role and become an expert.
If you are not authentic and there is a disconnect between your values and what you pass on, chances are your audience will notice it. And do not appreciate you anymore because you do not look “real”.
Now that everything is clear we can look at the process to build his personal branding.
Are you ready?
1. Tell your story
The first step for a personal branding is to tell his story.
It is impossible to create a personal branding without history. Impossible.
A good personal branding revolves around 2 elements:
Who are you
And your mission
Some questions to define your personal branding:
Who are you ?
What are you passionate about? What are your interests?
What are your personality traits?
What are your values?
What is your mission? What do you want to accomplish?
What do you want to accomplish?
Who do you want to meet?
What image would you like to reflect?
Answer these questions as sincerely as you can. Spend some time if necessary because then all your branding will depend on your story and how you tell it.
To tell your story nothing better than the visuals. Create an identity, a personal touch, your trademark that will return to each of your content and appearance.
Whether on your website, on your social networks, on your business card and more generally on everything that intervenes in your image of an entrepreneur.
You can also use unusual words, create expressions that will eventually be attributed to you.
The success of personal branding is attributed to its consistency over time and through all the channels used.
2. Doing your personal audit
Once your story is established, it’s time to audit your current image. To avoid dissonance between the image you want to reflect and the image you reflected before.
The easiest way is to go to Google and type in your first and last name.
To optimize this audit:
Make sure your first and last name is in quotation marks. As on the screenshot above, so that only the contents you refer to appear.
Use the private browser window to see the same results as the average user.
Browse through all the pages and analyze what concerns you. Is some information out of date, wrong or just in conflict with the personal branding you want to build?
In the case of articles, publications or any other content you have created, simply delete it yourself.
Click on your social networks and edit them if they conflict with your image.
Unfortunately, everything on the internet is the rest. Even if something about you seems deleted, it could reappear according to certain requests.
In the future, be careful when posting something online.
3. Developing credibility
Creating content will allow you to develop your personal brand. But that will not be enough to develop you. To quickly propel the reach and development of your branding you need credibility.
When you start nobody knows you or almost. You do not have credibility on the internet yet.
A simple way to gain this credibility will be to associate your image with people or platforms that already have one. People who are already recognized as experts in their field.
Creating content with these experts and being published on these platforms should be your main goal at the beginning. By applying this advice you will be able to reach your target audience from the beginning.
You have the choice regarding the format of the content:
By creating content on these platforms that already have your target audience, you will begin to federate people around you.
Do not have a priori on experts and influencers in your sector. They are human beings like you and me. Most of the time they will be happy to exchange and conduct an interview with you.
Another easy format to set up is the guest article. This is an article you write for someone else and then post it on his blog.
To maximize your chances of being accepted as a guest on a blog, here are a few things to keep in mind:
Understand the audience of the blog and the philosophy that is shared in the articles
Analyze the items that performed best
Then create your articles by taking back what worked well before
Once some content is published outside your platforms, it’s time to analyze the results.
Which person or platform brought you the most visibility? Has one type of content worked better than the others? Are there days/times that have allowed your content to be more visible?
4. Building a community
A brand is nothing without its community, without its customers. It’s exactly the same for you.
You must have a community of fans around you to have influence. A family of people who share the same values as you and who listens to you.
Before creating content here are some questions to ask yourself:
Who is my target audience?
Where are these people I want to target?
What content do they interest? What are their problems?
Once you have defined these 3 points, you now know which platforms to position and which content you create to attract this audience.
The more you publish regularly and more Google will start to notice you. Create quality content for your target audience and respect the fundamentals of SEO. If you respect these two principles, in a few months you will be on page 1 of Google.
From a certain moment more and more people will follow you. The problem will be more: “how to make sure that these people follow me regularly” rather than “how to attract new people”.
As always, leave your audience. Analyze his needs and the content he likes most. Then publish at most this type of content.
5. Define your content strategy
Personal branding is ideal for creating content. Unlike businesses you can communicate directly to the people, you have in front of you. You can also create a trust link with them much more easily.
Still, you need to have a content strategy for that. Indeed, we saw that you needed to define your audience and choose their platforms. In fact, you have to go much further and create personas, corresponding to the different people you would like to target.
The ideal is then to be active on your own website and focus on 1 or 2 additional channels. Ex: website + Youtube and Instagram. At this point you should know which platforms are best for you.
The more content you create, the better it is for your image. Since this means you will have more reach and federate more people around you.
Do you think you do not have enough time to create content?
Fortunately, you do not have to create content all the time. You can also share articles, videos, podcasts created by other people.
Surprisingly, you will notice that your audience will grow as well. This will also allow you to get noticed by experts in your field. To then be able to offer them more easily a guest article, an interview or any kind of collaborative content.
For your convenience, consider using tools like Buffer or Hootsuite to automate your posts on social media. You will be able to share and share your content regularly without spending a lot of time sharing each content manually.
Last tip, when creating content, always be sure to only speak knowingly. Do not try to qualify as a customer acquisition expert if you have never signed a contract with someone.
Do not talk about sports preparation and nutrition if you have never played sports of your life.
Before doing branding around your person, be sure to be legitimate to talk about it. If you are unsure, then work hard, get results and when you feel you have enough experience it will be interesting to work on your personal branding.
If you want to start now and your expertise remains to be developed, be transparent with your audience. Tell them when you know and when you do not know. Share with them your evolution.
Personal branding has never been more important than today. With the internet, your potential customers have plenty of choices. They can probably work with a hundred companies similar to yours.
However, you are unique, by your experiences and your personality. When you will be appreciated by your community, that will make the difference. These people will turn to your offers rather than those of your competitors.
If the marketing influence has an ROI 11x bigger than the traditional advertising is simply thanks to the bond of confidence created between the influencer and its fans.
By developing your personal branding you can achieve these results by promoting yourself and your products to your audience.
What are you going to do to develop your personal branding?