Clickfunnels : the complete guide + free sales funnels
This week I’m introducing a new format:
Review of Awesome Tools that will help you grow your business.
This week I start with ClickFunnels.
You might already have heard about what they do.
In its introduction video ClickFunnels recommends that you “give up your website so that your business survives” … From their point of view, what makes your business run is not really your website, it’s your “Sales Funnel”, what I call your “Sales Mechanics”. This new system could add or replace your existing website.
And the gateway to your Sales Mechanics is, of course, your Landing Page. This is the very first page that new visitors discover. They do not know you, they arrive on your page after clicking on an advertisement or an external link, and there they have 10 seconds to get an idea: continue with you or leave.
ClickFunnels offers a high-end technological solution for the creation of your Landing Pages, as well as all the pages of your sales process (your Sales Tunnel or Sales Mechanics). From my point of view, it’s the best of platforms to sell your solution on the internet.
Anyone who wants to sell a product or service on a website must create and optimize the conversion tunnel, by making the navigation on the site more fluid, by eliminating unnecessary steps, by highlighting the CTA buttons, by creating forms effective, by adding reinsurance elements, etc.
This job is tedious. ClickFunnels, developed by Russell Brunson and his team, makes it possible to create conversion tunnels and to automate online sales without having to create a support website.
The advantage of ClickFunnels over its competitors is that it is not just a landing page creation tool, but a conversion tunnel generator.
ClickFunnels makes it possible to create conversion tunnels from A to Z (from the creation of the landing page to the management of payment systems) without having to use 5 or 6 different tools. ClickFunnels also includes, as we will see, a marketing automation tool and an affiliate tool.
Let’s go into a little more detail.
- Optimized for search engines
- Optimized display on mobile
- Suitable for e-commerce
- Template adapted by sector / profession
ClickFunnels offers a wide variety of landing page templates to create all types of conversion tunnels.
You can use ClickFunnels to capture leads / email addresses and increase your mailing lists, sell products / services, collect information about participants in your webinars, manage registrations to your member area.
The highly intuitive page editor allows you to create and customize each of your conversion tunnel pages through an intuitive point-and-click system without the need for code.
The editor is WYSIWYG, which allows to see in real time the changes you make.
In general, the Clickfunnels editor is much easier to handle than that of LeadPages.
When you choose a conversion tunnel template, ClickFunnels generates all the pages in the conversion tunnel. For a sales tunnel for example:
You can add additional pages or delete pages, which allows you to create 100% customized tunnels.
You are absolutely not constrained by the initial model you choose.
On each of the pages of the tunnel, you can add the elements of your choice: polls (which you can edit from Click Funnels), SMS forms, price zones, videos, images, Facebook comment boxes, countdowns, a FAQ, etc.
You can also insert HTML code, adapt the structure of your pages by customizing the number of columns (six maximum), background colors, margins, fonts, alignment …
If you sell a product, you need to set up a payment system.
On this point, ClickFunnels can connect with solutions like Stripe (I recommend!), Paypal, Clickbank or InfusionSoft.
And especially the integration is done in a few clicks.
Once you have connected your payment tool, the payment system will automatically be integrated into the order pages of your conversion tunnels.
Clickfunnels facilitates the digital sale by putting at your disposal different types of sales funnels:
- capture emails
- selling ecommerce products
- webinar of information and / or sale
- making appointments
- as well as personalized funnels
To access the different accessible models, just click on the funnels function of the software.
Here are also the funnels that I prepared for you.
Regarding the funnel of email capture, it is based as its name indicates on the collection of email addresses.
Thanks to these, it is possible to contact prospects and customers whenever you want by using email marketing. It’s one of the simplest funnels to design.
This is to offer a white paper, an ebook, sample, demo, free session in exchange for the email address of the prospect.
Sale of ecommerce products
For the funnel of ecommerce products, this is a process with sales pages, purchase orders, additional sales page, abandoned basket raise, delivery page, member area.
This type of funnel is one of the most sought after in the world of webmarketing.
The funnel via webinar makes it possible to follow up, as well as the control of the registrations, the provision of a replay, etc.
However, there are two subcategories of funnels via webinar in the Clickfunnels software.
First of all, the traditional webinar includes the registration of customers, the reception of messages by them for registration confirmation, and mainly the purchase of products.
As for the auto-webinar which is the second category, it is similar to the first, but benefits from an automation set up in advance.
Appointment / consulting
The appointment-making funnel allows you to generate remote appointments by phone or video via a reservation system directly in your shared calendar. It’s ideal for selling consulting, software in the saas mode, etc.
For the personalized funnel, everything is possible. You can start from a blank page and create what you want, or from an existing funnel model that you customize to your liking. You must set the different stages of the type of sales funnel chosen. The operation takes only a few minutes for the funnel to be operational. From then on, one can begin to make profitable its activity exponentially.
Clickfunnels helps manage all the stages of sales funnel
Email capture pages (landing page, pop up)
The landing page or capture page is of utmost importance in a sales funnel. It must anticipate the needs of visitors by offering free content adapted to favor conversions. As the capture page aims to convert visitors to prospects, it is necessary to optimize it. Just Clickfunnels offers a very simple A / B testing to identify the most powerful version.
An effective capture page must be both simple and attractive to attract visitors, which is why the visual editor of ClickFunnels allows in a few clicks to create a title that arouses interest, a visual impact, or even promotional video, and of course a form with fields to collect the visitor information (name, first name, email address, phone, etc …) and a form validation button.
Creation and configuration of sales page
A sales page aims to sell a maximum. Also, it must be both simple and attractive, with beautiful graphics. This in order to carefully highlight the strengths of the products on offer.
It is precisely because of this that Clickfunnels provides different templates optimized for conversion.
These are obviously adapted to different types of sales. It can be for upsells, purchase orders, order confirmation, and much more. Templates are available on the official website and in the templates at the end of this article.
In addition, multiple features are allowing the right configuration and dynamism of the sales page are proposed. Title, subtitle, block of text, image, video, sharing on social networks, countdown …
The Order Form is the key step of your funnel, it is this one that really turns your prospects into customers with a sale,
There are special features here dedicated to increasing the shopping basket, commercial order bump. This is an insert with a simple checkbox for your customer to continue shopping.
This can allow you to double value / customer.
The configuration of the order form on Clickfunnels is ultra fexible:
Collect any information field (name, first name, email, address, phone …)
View order summary
View service details or a live chat
View photos and videos of customer testimonials
Display security logos to reassure visitors during the transaction
It is undeniable that a digital sales site will always need a page dedicated to the confirmation of orders. The purpose of the set up is to specify to customers that their orders and purchases have been taken into account.
This allows direct delivery of digital products and / or information on the delivery process for physical products / services.
This being effective, it is also possible to offer other products with additional features of the OneClick Upsell type.
Tracking and Analysis of Tunnel Tunnel Performance
ClickFunnels also lets you track and analyze the performance of your conversion tunnels.
At the top of each page, you can see in real time the number of visitors who have landed on the page and the number of visitors who clicked on it.
You can also find out the overall conversion rate of your conversion tunnel, ie the proportion of prospects (= people who have landed on the first page of the tunnel) who validated the last page of the tunnel (giving an email, by paying …).
ClickFunnels also offers graphical reports:
ClickFunnels also provides a split testing tool, which allows you to compare the performance of different versions of your conversion tunnel.
A / B Tests are essential to improve the performance of your tunnels.
To create different versions of the same tunnel, the simplest method is to copy-paste your conversion tunnel and modify the elements of your choice (the location, the color or the size of the CTA buttons for example).
After that, to be honest, the ClickFunnels Split Testing tool is not the most feature rich in the market.
I do not find the functional richness of a tool like Thrive Leads for example. In particular, ClickFunnels does not automatically select the winning version based on the collected performance data.
Marketing automation (via Actionectics) and affiliation (via Backpack)
ClickFunnels was basically a pure software for creating tunnels conversion, and nothing else (which is not bad). Since then, the software has been enriched with two new tools:
- Actionetics, which allows you to do marketing automation. In concrete terms, you can send automatic messages to your prospects based on the action they perform inside your tunnel.
- Backpack, which allows you to add an affiliate program in your conversion tunnel without having to use third-party platforms. This tool helps to generate more sales. You can add in the pages of your tunnel affiliate links, banners …
Actionetics is probably the most interesting tool of both.
Marketing automation is very important and the fact that you can configure your messages and scenarios inside your tunnel is particularly interesting.
With Actionetics, you no longer need to use emailing software or an auto-responder solution: an email editor is integrated directly into ClickFunnels.
After, I must be honest here again: automation features (scenarios) are less advanced than what is found on marketing automation software (type ActiveCampaign or SendinBlue) ..
Note that Actionetics also allows to do scoring: each of the leads obtained through your tunnel receives an “Action Score” based on recency, frequency and amount (RFM). This allows you to identify the leads most likely to buy.
Offers & Prices
ClickFunnels offers a free 14-day trial period that gives you the opportunity to get a good idea of the potential of ClickFunnels.
Then you have the choice between two paid subscription plans:
- $ 97 per month, which gives access to all tunneling tools. However, you are limited to 20 tunnels, 100 pages and 20,000 visitors. In addition, this formula does not allow the use of Actionetics and Backpack tools.
- $ 297 per month, which gives you access to all ClickFunnels tools, including Actionetics and Packpack. You can create as many tunnels and pages as you want. The number of visitors is unlimited.
ClickFunnels is relatively expensive, it must be recognized. And there is a fairly large price gap between the two formulas, which can cool down.
You have to have a certain budget to use this software.
ClickFunnels is only interesting if you really want to take advantage of all the features offered.
Advantages and disadvantages of ClickFunnels
Here are, in a nutshell, the main advantages and disadvantages of ClickFunnels software.
- Very easy to take in hand. ClickFunnels makes it possible to create conversion tunnels without taking the lead.
- Just balance between flexibility and ease of use.
- All-in-one software, which allows you to sell products or collect leads without having to use 5 or 6 tools. We sometimes compare ClickFunnels to WordPress. The first being to marketing what the second is to blogging. Note also that there is a plugin WordPress ClickFunnels, for those interested.
- Integrates with most emailing software and payment systems.
- Library of varied tunnel templates.
- Many tutorial videos and well done. ClickFunnels often organizes webinars.
- New features are added regularly.
- Free trial period of 14 days.
- The fact of being limited in number of tunnels, pages and visitors in the standard formula.
- The features of Split Testing, quite basic.