How to broadcast podcasts on platforms?
Podcasts are the trend of the moment.
After the hype of infographics and the massive arrival of videos on the web and social networks, the audio format has returned to the taste of the day.
Podcasts are highly appreciated by the media and listeners who can listen to content differently, in transport, at work or from home.
As often, platforms play an important role: they make it easier for broadcasters to find their audience and listeners to centralize their podcasts.
To help you find your way around, we’ve listed 7 of the most popular platforms for podcasting.
Apple does not allow creators to host their podcasts on iTunes.
They can, however, broadcast their podcasts on iTunes by providing an RSS feed (most platforms work as well) or the address of a specific podcast.
Once your feed is validated, your podcasts will automatically be added to your account and you will be able to access statistics to rate the popularity of your podcasts. An essential platform to reach those who own an iPhone or a Mac!
I advise you to read carefully this page of help of Apple on the podcasts to know the processes, the specs and the rules to be respected.
2. Google Podcasts
To appear in Google Podcasts, the application dedicated to podcasts launched this year by Google, it’s more complicated. You have to consider the app as a podcast search engine: you can not add podcasts manually but Google must be able to find them easily. To do this, you must therefore offer on your site a consistent RSS feed that lists your episodes.
We note that the historic radio stations are easy to find on the app, because their websites are optimized and highlight their podcasts. To put the odds on your side, consider devoting part of your website to your podcasts and offer a RSS feed dedicated to these contents.
To put the odds on your side and increase the visibility of your podcasts, I recommend reading this Google help page. They will be accessible from the Google Podcasts app, but also from the classic search engine and connected Google Home speakers via the Google Assistant.
3. Google Play Music
If your feed is optimized for iTunes and Google Podcasts, you should not have problems going to streaming platforms.
However, you will not be able to do it on Google Play Music: if you are in France, you will get this terse message: “Podcasts are unfortunately not yet available in your country. Please check the site regularly for updates. ” If you’re in the United States or Canada, you can play podcasts on Google Play Music by following this link.
Deezer is more open to podcasters than Google Play Music.
But you must get permission to offer your podcasts to all users.
You can click on this link to access the Deezer authorization form.
Deezer specifies that he receives a lot of requests, but in general your request is validated within 7 to 10 days.
This period should be even shorter because Deezer deals “as a priority with requests from Austria, Brazil, France, Germany, Switzerland, the United Kingdom and the United States”.
On Spotify, there are two scenarios. The first is quite similar to Deezer: you can fill this form to reference your podcasts on Spotify. The platform can decide (or not) to accept you among the podcasters.
New: The platform launched Podcasters for Spotify in early October 2018. The goal is to make life easier for podcasters by allowing them to offer their podcasts directly on Spotify (without editorial permission). Statistics are also available every day and other news will follow.
If your podcasts are hosted on Audioboom, Backtracks, Blubbry, Buzzsprout, Fireside, LibSyn, Pippa, PodBean, Podcaster.de, Podigee, Podomatic, Simplecast or Spreaker, you must go to these platforms to submit your feed to Spotify.
These dedicated services are convenient because they often provide gateways for platforms like iTunes or Spotify. You can also consult the respective sites to know their offers in detail. Most of these tools offer file hosting and cross-platform delivery.
When we think of YouTube, we think of the video format. But the platform is also used a lot to listen to music or podcasts. Google is following this trend since the YouTube Music app was launched this year, allowing all subscribers to listen to music with the screen off. YouTube is a platform that should not be overlooked if you want to broadcast your podcasts.
For the moment, nothing specific has been thought for podcasts on YouTube. You will need to create a YouTube channel and publish your videos. There are two choices for the images available to viewers: use a still image or simulate (or even represent) the graphic layout of the soundtrack.
If YouTube does not offer anything specific for the audio format, it’s the opposite on SoundCloud.
The service is dedicated to the creators of sounds, whether music or podcasts. All information is collected on this page. This video summarizes how podcasts work on SoundCloud.
As on other platforms, you can download an episode manually or submit a feed so that your podcasts are automatically added to your account. You will need to quickly opt for Pro Unlimited version of SoundCloud, because the free version is limited to 3 hours of upload. The plan costs nearly 100 euros a year but unlocks features designed for podcasters.
By creating a section dedicated to podcasts on your site and offering an RSS feed to all these platforms, you should quickly find your audience. You can also open accounts and manually add your episodes. In any case, you will allow all users to access your content, regardless of their favorite app: iTunes, Google, Spotify, Deezer, SoundCloud or YouTube.
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