When launching your web project, one of the first choices we face is the method of creating its website. In fact, whether you choose to work with a web agency, freelance, or even create your site, you will in any
Micro-interactions are small details that transform a basic user experience into a, particularly meaningful experience.
They are ubiquitous in our everyday life: unlocking the smartphone until the completion of his password, through an online purchase. We were inspired by this excellent
The human faculty to stay focused is not what it was. The experts are unanimous, the situation is getting worse: it is estimated today the average attention time to about 8 seconds. We all agree that it is becoming increasingly
Picasso once said, "Learn the rules like a pro to be able to break them like an artist". In simple terms, it means knowing the universal elements of composition (shape, color, value, pattern, texture, and space) to create its own
The landing page is one of the most important sales tools on your website.
They allow you to direct users to a targeted point of sale that meets their specific needs.
Unlike a home page, which aims to concisely showcase everything your
When you go to an event created so that everyone can improve their professional network, assume this situation and live it serenely is sometimes complicated. Yet everyone knows why he came.
"To make the network", even if many of us use
Have you ever wondered how some people such as Gary Vaynerchuk have managed to create such an image?
They are recognized as experts in their field. And no one can dethrone them or discredit them.
How did they do it?
The answer is
But what is Networking?
Networking is simply meeting people and building relationships. Concept rather simple no? 😉
Yes, but then, what is the interest?
Do you have a project of madness? breathtaking skills? Are you sure of being the best in your field?
Do you want to formalize your business model, structure it, ensure its viability, improve it before you serenely launch into your entrepreneurial adventure? For this, do you want to build a Business Model Canvas? So, you fell in the right
Send the right message to the right customer at the right time to improve conversion rates: this is the goal of all marketers. The relevance of messages, offers and moments of contact is the key to marketing performance. The problem
The success of a web project depends less on the initial idea than on its execution.
Do you have a web project?
I explain how to implement it successfully and how to achieve your goals.
In this comprehensive guide, we will discuss project
In 2019, the number one trend is context.
There is no more generalization, everything is in the context.
This year will be the year of developing the spirit of universal design that encompasses everything we produce, not just the simple act of
Given its optimized cost and significant benefits (including accelerated deployment, increased flexibility, and lower TCO), the SaaS model is growing rapidly, especially in the areas of customer relationship management and business management. human capital.
The use of SaaS and Cloud can
This article is the second part on the subject "What is a good community manager? And what are the qualities he should have to exercise his role effectively and fully. We saw 8 points on our first article and now
We often ask ourselves what a good community manager is and what qualities he should have to exercise his role effectively and fully. However, the years pass and the required skills evolve regularly according to the structures. The basics do
Dynamic pricing is a technique based on the price analysis of your competitors, the evolution of supply and demand as well as other factors, aiming at setting the right prices at the right price. moment.
Indeed, in e-commerce, constant monitoring of
As everyone knows, any business needs to ensure a minimum of communication to gain visibility and even more so when it comes to the internet and social networks. To develop a startup for example, it is sometimes interesting to work
"Is it important to have a business page? Or how do I have to get more subscribers on my page? "
To tell the truth, few members on LinkedIn have already managed to do business through their business page
The principle of a newsletter is simple: send information disseminated on your blog on a regular basis to your users by email. When the newsletter is well exploited, the benefits can only be beneficial.
By integrating the newsletter into your content
You have decided to get started on Youtube and now you are wondering how to develop a Youtube channel quickly. It is true that to stand out on youtube, there are many techniques to learn. To put its chain in
The Pew Research Center has just released a new study on US users' use of YouTube.
Data from the report was collected between late May and mid-June from more than 4,500 respondents.
Among the points discussed include their different uses of YouTube,
Attracting followers on Instagram is a good start, but it's not enough to fulfill your goals.
It is important to keep them for the long term, to increase your community, but also to transform your profile into a sales channel.
More than 400 million Internet users use the stories every day on Instagram.
How to capture these millions of users and encourage them to become leads? Here are 7 tips to increase lead acquisition rates with Instagram Stories!
1. Show your face
Planning to use Pinterest in your social media strategy? It is true that this tool of curation has something to go! Ranked 8th of the top 10 social networks in the world, it has nearly 200 million users. And no
Social networks are proving to be an excellent tool for collecting consumer feedback.
Since these means of communication make it easier for your customers to get in touch with you, they do not hesitate to leave their opinion on your products.
If your business is losing visibility on social media, you can count on your subscribers to help you get back on track. Committed subscribers are the best ambassadors you can dream of!
So, how do you turn your fans into ambassadors
Instagram Stories are gaining ground every day on social networks. With more than 400 million active story users on Instagram, the pool is huge.
Ideal for communicating differently with his community and working on his storytelling, this video format or short
Have you ever wondered who shares the most on social networks, and for what reasons?
This is what this infographic (visible at the bottom of page) realized by Promo tries to answer.
Here is a small summary of his main findings.
Creating an online store is now easy and accessible to everyone.
However, before you start, know that to be successful, it is not enough to settle for a commercial site. Above all, you will need to know the consumption habits of
The now popular format "Story" has gained immense popularity on social networks, all over the world. Everyone is documenting it's life through those stories.
Here is a short summary.
Initially, there was Snapchat
Snapchat was the initiator of this format, a small revolution
You are a brand and you want to gain notoriety, or to ensure that as many people as possible are aware of the launch of your latest product? There is no better way than working with an influencer to gain
Influence marketing has been a real success in recent years. For many marketers, it has even become the main tool for acquiring customers. Social networks are brand new billboards, thanks to the power of the Best Friend Effect. To support
The craze for Instagram allows brands to gain visibility through influencers who can put them forward. However this opportunity also leads to a plague that distorts influence marketing: the purchase of likes and followers by some Instagram accounts. Some celebrities
At a time when digital is part of our daily lives, influencer marketing has become a staple in the brand communication strategy. Whether it is to launch a product, a service or to increase its notoriety, influencer marketing is now
When building your influence marketing strategy, it's important to choose the right influencer for your campaign, to value what you want to put forward. A question will then arise:
Should I choose a micro-influencer or a star influencer?
What are the differences
Acquiring the rank of influencer and prescriber on Instagram, Facebook or YouTube is not an easy task. It requires creativity, iron discipline and a keen sense of communication. Here's how to access this much desired status and yet so difficult
The Millennials are now between 15 and 34 years old. From an early age, they have been used to digital and have experienced the rapid development of social networks. They are also called Generation Y and as such you might
Can we trust influencers and especially those who extol the merits of a product or service?
This is a question that I am asked regularly, but also a question to which too many people answer in the negative
The content aims to be known and gain visibility. As the saying goes "content is king" and therefore without content, point of visibility and business that follows. However, many companies do not have the ability to create content in a
Are you one of those who would like to follow in real time the scope of link sharing on social networks? So Switchy will surely interest you! A perfect tool for the community manager.
But what is more than others? Explanations
You want to improve the visibility of your company on professional social networks and especially on LinkedIn. For this, we will see the different actions to put in place.
The 5 recommended tracks
To meet the needs of companies looking for notoriety
In my Startup Founder series I feature interviews with entrepreneurs with kickass profiles from all over the world. I hope they will inspire you as much as they inspire me! Today, we meet Jonathan Aufray - Entrepreneur.
Hey Jonathan, Nice to
Can we become an influencer on Instagram? Instagram has become in a short time the favorite social network of influencers but also for marketing influence. What does influencers' work on Instagram mean, and is it an open door to becoming
The deployment of the new version of Messenger is underway. Following the analysis of user feedback, it emerged that a simplification of the app was necessary. This new version includes several new features, here are the main points.
Easy navigation on
For their second year of partnership, KPMG and FEVAD publish a study on the impact of artificial intelligence in e-commerce. The two institutes have looked at the role of AI in the various applications related to e-commerce: marketing, logistics management,
- OCTOBER 28th - SUNDAY NEWS ROOM
Have you missed last week's most important Info?
Read on for my 4 hand picked headlines of the week!
You will now be ready to start Monday fully informed and will be able to handle this
In my Startup Founder series I feature interviews with entrepreneurs with kickass profiles from all over the world. I hope they will inspire you as much as they inspire me! Today, we meet Jelena Rasic - Entrepreneur & Social Media Specialist”,
One month to go to Black Friday
The weekend of Black Friday / Cyber Monday arrived from the USA through the largest e-commerce brands a few years ago. But every year the highlight is growing in the retail, in-store and shopping
Micro-influencers after macro-influencers, are gradually becoming the new targets of brands and professionals, for their influence marketing campaigns.
Influence marketing is a phenomenon that has taken a real scale in recent years. Every professional actor in the net is constantly looking