6 tips to promote your new website
If you are about to put your first website online for your brand, or if a redesign will soon see the light of day, then it is time to prepare for the promotion of your new site.
Your ad will be done once it is online, ideally after one week, because let’s be honest: the first few days, some bugs appear and need to be corrected to not degrade the user experience.
To effectively promote your new website, here are some tips to try.
How to promote your website?
1. Plan posts on social networks
Nothing better than social networks to spread your ad to a large audience.
Because publications are often ephemeral, especially on Twitter, do not be afraid to announce two to three the launch of your new site. For more impact, add an image of your site to your publication.
If you want to highlight one or more features, you can create a GIF or a short video where you see a person scroller and use your site. It’s a great way to stand out and inspire users to discover the potential of your new interface.
2. Create a blog post especially for the occasion
If you think that a blog post is asking for too much content to advertise the simple upload of your new site, you will be surprised to see everything you can say.
A blog post is a golden opportunity to explain why you created or redesigned your website.
You can even dedicate a part to the features not to be missed, those that stand out from your competitors and that will significantly help users.
When a new site is launched, many users are curious to know what has changed and why.
3. Send an email to customers and prospects
Emailing is one of the best tools for promotion and as part of the announcement of your new interface, your message does not have to be long.
Simply explain that your web showcase has changed and encourage users to visit your site through a call-to-action.
Again, insert an image or other media to provide a preview.
4. Update your email signature with your website
How many emails do you send per day? Who do you contact? The people you are exchanging may be existing customers or prospects. Either way, your email signature is seen many times over the course of a day.
By adding the announcement of your new site, you will sensitize each of your recipients in a subtle but effective way.
To configure your email signature you can use a specific tool.
5. Send a press release
No press releases are not exclusively reserved for major brands and world-renowned companies. You too, on a smaller scale, can announce in the press the launch of your new website.
Focus on local media and industry-specific media by providing an interesting angle to your document.
6. Organize a contest
This technique to promote a new website may not be common, however it will allow you to bring traffic.
For example, you can hide a word on your site and offer a voucher to anyone who finds it and sends you a screen print.
Here, the idea is to encourage users to explore your site while sending positive signals to Google: users visit several pages and have a long session.
If the promotion of your new site has to be done after the online posting of the latter, do not just communicate for a week.
Indeed, your site may not seem so new to you because you have spent time creating it, inserting content, and so on. But remember, people have never seen it. For them your website is totally new.
Keeping that in mind, do not be afraid to announce your new interface for a period of a month by varying forms and communication media.